"I always wanted in my small way to be able to do something useful for the world around me. I didn't know how to do it until my brand was born and I realized that it could become a means to do something more, something that could bring hope, illuminate a path, fire hearts.
Because a small gesture is all it takes to unleash a very powerful chain reaction of positive energy and love! "
In January 2021 Annalisa Queen organized a collection of clothes for women, children and families in difficulty at the boutique, offering in exchange a discount on her collections. The initiative was created in collaboration with the " Salvamamme " Association to which the clothes were donated.