"Vestivamo alla marinara" is not only the title of one of the novels that were part of my adolescence but is also the title that I wanted to give to the new Capsule PE 24, a hymn to one of the styles that will remain forever among the most beloved classics that, depending on the combinations can be both elegant and sporty, in short a timeless style.
The capsules are versatile and perfect for a summer of beaches, boat trips and aperitifs on the seafront.
A summer also dedicated to sustainability:
The fabrics chosen are an organic cotton blue and a viscose livaeco. Eco-enhanced Viscose (Livaeco) is a fiber made from pulp obtained from sources certified by the Forestry Stewardship Council (FSC) and follows a strict protocol that can be monitored throughout the journey from source to finished garment.
The campaign photos were also taken with artificial intelligence and inspired by the divas of the 40s and 50s that have made this style even more iconic.
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History of marine fashion
In 1846, Queen Victoria of England commissioned her then-four-year-old son Edward VII to wear a sailor’s uniform, a perfect replica of the one used at the time. The future king wore this outfit on the royal yacht fascinating not only officers and sailors but all the British elite that was taken by a real craze and soon began to incorporate nautical fashion in their looks. If the sailor’s collar and the trousers with the wide cut are thanks to the British, we owe instead to the French perhaps the most iconic garment: originally worn by the fishermen of Brittany, the chemise breton or marinière, or the classic striped jersey, was introduced into the wardrobe of the French Navy from 1858. In 1917 Coco Chanel resumed the garment to make it a real trademark and cult object destined to enchant well-known faces of cinema such as Audrey Hepburn, Brigitte Bardot and James Dean.
